It's a decade old question at this point, is Phonathon dead?
After running a successful Phonathon program over the past 12 years, we can confidently say no, it's not dead and in fact it might be more alive than ever before. Here are 6 reasons you should be running a Phonathon program and how Phonathon has become the Underrated Multichannel Fundraising Gem that it is.
1. The Power of Personal Connection
Phonathon is a relationship building tool - personalized conversations can be the catalyst for long term relationships and will undoubtedly increase donor loyalty and engagement.
2. Real-Time Donor Engagement and Results
3. Enhanced Data Collection
4. Complementing Other Fundraising Channels
5. Who's Calling?
There are a couple of options:
Hosted - Using organization callers such as students, volunteers, beneficiaries, staff, etc.
Outsource - Using a professional fundraising firm like Shift to complete the calls on your organizations behalf
Some clients like to use current staff or volunteers may be the most cost effective way to go, however there are some aspects to consider above and beyond their ability to call.
Using your staff or volunteers does have some benefits, these are often the people who are closed to and best suited to represent your organization. If exploring this route, a professional fundraising firm like Shift can train your staff, setup dialing software and provide deep reporting on analytics, trends and forecast donations.
6. Showcasing Phonathon Success Stories:
People love stats, so don't be afraid to share yours!
Showcare the lasting impact the cumulative giving efforts have on your organization. Now more than ever before, people want and need to know that their generosity has a positive impact. This is critical to retaining loyal donors and educating new and prospective donors.
Phonathon is far from dead, it's a unique platform to utilize on it's own or in combination with your multichannel outreach. If you are looking for more great Phonathon Fundraising insights check our Guide to a Succcessful Phonathon and if you are still looking for helpful Phonathon insights book a time to meet us us here.